SEPT 18 FRI 7 PM,
SEPT 20 SUN 4:30 & 7 PM
ART & COPY is about advertising and creativity: the profound effects of advertising on modern culture and the innovative minds that have shaped the industry. Beginning with the "Creative Revolution" of the mid-1960s, ART & COPY features writers and artists such as Lee Clow, who introduced the Macintosh computer in the commercial "1984"; Dan Wieden, who coined "Just Do It" and forever changed how we connect personal achievement and sports; Hal Riney, whose emotional “It’s morning in America” ads iced Ronald Reagan’s reelection; Phyllis K. Robinson, who helped invent the "me generation" with a Clairol tagline; George Lois, whose “I want my MTV” animated the channel; Tommy Hilfiger, whose campaign turned his name into an instant fashion success story; Jeff Goodby and Rich Silverstein—"Got Milk?"; and Mary Wells Lawrence, who repackaged the city of New York via her "I love NY" campaign. By defying the conventions of traditional advertising and focusing more on ideas and images than overt sales, each of these creative pioneers brought a revolutionary spirit to their work. Along with entertaining interviews, Pray (SURFWISE, SCRATCH) interweaves captivating historical footage and some of the great ads of all time to fashion an inspiring tribute to the synthesis of art, commerce and human emotion. Here’s the beef. (86 mins.)
Friday evening, Wieden+Kennedy co-founder David Kennedy will introduce the film.
Sponsored by Portland Advertising Federation.
Northwest Film Center's Whitsell Auditorium at the Portland Art Museum: 1219 SW Park Ave. Admission Prices: $8.00 General; $7.00 Members, Students, Seniors http://www.nwfilm.org