Brand Lab

DES 321

Keywords and Themes

Community Branding
Client Relationships

Course Description

Brand Lab

A sequence focusing on concept development and solutions for communication design problems. History, theoretical approaches, critical readings, group and individual critiques, and written assignments support visual design exploration. This is the second course in a sequence of two: DES 320 and DES 321.

DES 321: Complex problems, focus on public communication, branding, and information design. These courses require that students furnish a laptop computer that meets the departmental standards in terms of hardware and software (see departmental website for requirements). Prerequisites: DES 320