Letters by the Bay
A 3-day typography experience in San Francisco with a focus on design history, book design and lettering.
PSUGD takes on San Francisco in this 3-day trip during Spring term 2020 filled with hands-on workshops, a deep dive into the Letterform Archive, an exploration of book arts, type design, and a tour of one of the U.S.’s most prominent publishing houses, Chronicle Books.
Melissa Delzio (Portland Design History, Meldel)
The Letterform Archive
We will spend a day at the Letterform Archive (LA), touring, conducting our own
research and participating in a lettering workshop. LA hosts a curated collection of over 50,000 items related to lettering, typography, calligraphy, and graphic design, spanning thousands of years of history. It is a nonprofit organization that offers hands-on access to important historic works and is a center for education and research.
Lettering Workshop with James Edmondson
Letterform Archive is hosting a workshop titled, Lettering Intensive with James Edmondson especially for PSUGD students! James is a type designer who founded OH no Type Company, a foundry specializing in fonts for display use. In this fast and furious intensive, students will learn sketching skills, core principles of letterforms and spacing, and a variety of other tips and tricks to make their hand lettering shine!
Chronicle Books Tour
PSUGD has been invited to Chronicle Books to learn the history of the lauded
independent publisher and hear directly from designers about the process of bringing a manuscript to life visually. Chronicle Books is known for their stellar design of children’s books, cookbooks, gift books, anthologies, etc.
San Francisco Center for the Book
San Francisco Center for the Book (SFCB) is dedicated to exploring the artistry and history of the book through the craft of letterpress printing, bookbinding, and other book arts. On our visit, we will tour the facility and participate in a letterpress workshop called: Group Broadside with Names where participants will each get to set their name with type from our collection and then combine it all together and print a group broadside to commemorate the day!
Arrive in San Francisco early Friday morning or late Thursday night. Student is responsible for booking their own flight.
Friday, May 1
1pm / San Francisco Center for the Book
SFCB will host a 2-hour tour and workshop
where students participate in a printing project:
Group Broadside with Names.
3:30pm / Chronicle Books
Tour Chronicle Books and hear directly from
designers about their book design process.
Saturday, May 2
9:30am / Letterform Archive
LA hosts a 90 min introduction tour, then
students have an hour for independent research.
2pm / Letterform Archive Workshop
Lettering Intensive with James Edmondson
Sunday, May 3
Gallery visit to SFMoMA (tour/exhibit TBD)
Sunday evening: Travel back to PDX
$220 per student for the workshops, museum entry and supplies.
Airfare, transit, food and lodging is the responsibility of the student. Instructor will negotiate a group discount at a nearby hotel.
Excited? Curious? Have questions? Join us at one of two info sessions to learn more and meet the instructor:
Thu, Feb 6
1pm – 2pm (after Show & Tell)
Wed, Feb 12
11am – 12pm
Or email: email@example.com.