Greyson Rudd // PSU Grad – 2005

Posted on Sep 28th, 2008 by Command Save

What is your position/title, group and place of work? How long have you been working there?

Founder of Greyson Rudd Design. June of 2006 is about when I really started working on my identity.

How did you find your current design position?

It's not exactly a position, but I began to meet people in the community. I attended a business after hours event, traded business cards, met the port manager, and shared similar interests and attitudes. In this case, it was music. Stevenson needed a new drummer. I played with, befriended, and now work for business owners, and local government. There wasn't anyone in our community who had formal design training. Design in this case is something that could add some culture and sophistication to the city. And what better way to attract talent and money to the community?

What projects are you working on currently?

I just wrapped up a bluegrass event, having designed the logo, the aesthetic, and the website for I also am the webmaster for the city and port sites as a regular gig.

What do you like best about your position or projects?

At the moment, the flexibility.

In what ways (faculty, program, projects, classes, etc) was PSU-GD successful in preparing you for being a professional designer?

I appreciated that the program required extensive research before we sat down to "produce".

What suggestions to have for PSU-GD to improve upon or information/content that you should have had in school but did not get?

I think there could be a LOT more theory added to logo and illustration studies. There was an assumption in upper division classes that we knew this stuff, but I'm guessing from feedback that the lower division material only really touched on it. I'm talking about why a circle is a good shape, balancing positive with negative space, line versus shape, mass, color etc etc. Basic comp is a start in the right direction, but having an intermediate step in there might be handy, eg. integrating and customizing type as it pertains to logos and illustration.

What recommendations do you have for any current students and/or students graduating?

If you want to freelance, be flexible. The more you can do, even as it pertains to production: web work, programming, photoshop skills etc, the more you can get paid rather than outsourcing that work. Also, as a freelancer, the more mundane html stuff can be refreshing amidst the pressure of trying to come up with something cool for a client. And it can pay more. If you're smart enough to produce conceptual designs, you can successfully branch out into more technical stuff too. It's possible to do both.

Also, start by creating your own personal id. It will be the toughest job you ever take. You want business cards to hand out. That was a rite of passage for me into freelancing-a real challenge when you know exactly what you don't like.

In preparation for graduation, take lots of pictures, look at things, read a lot, play some video games, stretch, and move around occasionally. Enjoy that beautiful city, and its conveniences. Make friends in your community. Accept criticism. Think of yourself as a life-long student.

Any other thoughts about being a designer that you would like to share (things you wish you had known or just any thing of interest to you?

I'm still learning to have a thick skin.

Would you share a link to a site or a book or ? that you frequent for inspiration?

Rolling Stone Magazine. Well, any magazine really. Parks. Trees (your situation in PDX is different from mine). Definitely something tactile though. The internet rarely is inspiring to me, except maybe for photography. It's just too compromising.

Please share links to your web site.