Jacob Salazar

Layout & Editorial Design Branding Typography Apparel Design

Jacob Salazar is a designer living in Portland, OR. dedicated to creating work that exists at the forefront of pop culture. With an interest pushing the boundaries of what we consider to fall under the pop culture umbrella, his work focus is in page layout & editorial design, branding & identities, design for campaigns, and apparel design.

  • Better Together is an event track during Design Week Portland that is focused on bridging the gap between the creative world and the non-profit sector. In collaboration with Leah Maldonado, a new umbrella identity was brought to life for three events under the Better Together track. We focused on using simple, geometric shapes and legible typography to create something simple and approachable by both sides of the audience. Our brand was most heavily applied to their new event: Better Talk.

  • COMMA is a new group organized by PSUGD students & faculty for BIPOC(Black, Indigenous, and People of Color) in the Portland creative community. I have had the opportunity to contribute to COMMA as a student leader, while also having an opportunity to design print and digital collateral for meetings and events.

  • Above the Clouds is an in-depth look book of Heron Prestons groundbreaking collaboration with NASA. Bold-photo treatment and unique type treatments were used to take content organization to the same visual world that blended high end street-wear and science focused Public Agencies.

  • Top Notch Culture Magazine is a fictional publication dedicated to those who want to immerse themselves pop culture. The goal was to use expressive page layout to create a publication people would not only want to read but also would love to collect.

  • This Digital Collage is one of an ongoing series of collages based on some of my favorite music. The series was originally created to sharpen my photoshop skills and push my understanding of composition. Each piece uses imagery from the lyrics and music videos of their respective songs. You can see them all on instagram, @reimagined_designs.