What’s the Big Idea with Andrew Dickson
January 31 2014
10:00 AM – 12:00 PM
PSU Art Building - Rm 320 (click for map)
2000 SW 5th AVE
What’s the big idea?
Ideas are great, but in advertising it’s easy to confuse ideas with executions. Let’s spend some time understanding how insights lead to larger ideas that can inform an entire advertising campaign, and then break into groups, apply what we’ve learned, and share out thinking with the larger group.