The Northwest Film Center presents: ART & COPY // September 18 & 20

Posted on Sep 17th, 2009 by Command Save

SEPT 18 FRI 7 PM, 
SEPT 20 SUN 4:30 & 7 PM 

ART & COPY is about advertising and creativity: the profound effects of advertising on modern culture and the innovative minds that have shaped the industry. Beginning with the "Creative Revolution" of the mid-1960s, ART & COPY features writers and artists such as Lee Clow, who introduced the Macintosh computer in the commercial "1984"; Dan Wieden, who coined "Just Do It" and forever changed how we connect personal achievement and sports; Hal Riney, whose emotional “It’s morning in America” ads iced Ronald Reagan’s reelection; Phyllis K. Robinson, who helped invent the "me generation" with a Clairol tagline; George Lois, whose “I want my MTV” animated the channel; Tommy Hilfiger, whose campaign turned his name into an instant fashion success story; Jeff Goodby and Rich Silverstein—"Got Milk?"; and Mary Wells Lawrence, who repackaged the city of New York via her "I love NY" campaign. By defying the conventions of traditional advertising and focusing more on ideas and images than overt sales, each of these creative pioneers brought a revolutionary spirit to their work. Along with entertaining interviews, Pray (SURFWISE, SCRATCH) interweaves captivating historical footage and some of the great ads of all time to fashion an inspiring tribute to the synthesis of art, commerce and human emotion. Here’s the beef. (86 mins.) 

Friday evening, Wieden+Kennedy co-founder David Kennedy will introduce the film.
Sponsored by Portland Advertising Federation.
Click here to read the New York Times review.

Click here to watch the ART & COPY trailer.

 Northwest Film Center's Whitsell Auditorium at the Portland Art Museum: 1219 SW Park Ave. Admission Prices: $8.00 General; $7.00 Members, Students, Seniors

w+k tour // coraline integrated campaign //

Posted on Mar 9th, 2009 by Command Save


"Fail Harder" an installation by wk12 students


Louise Fili + Logo Design

Posted on Jan 29th, 2009 by Command Save



Louise Fili Ltd, founded in 1989, specializes in logo, package, restaurant, type, book and book jacket design. A senior designer for Herb Lubalin from 1976-1978, Louise Fili was art director for Pantheon Books from 1978-1989, where she designed over 2000 book jackets. 

She has received awards from every major design competition, including Gold and Silver medals from the Society of Illustrators and the New York Art Directors Club, the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations. Fili has taught and lectured on design and typography and her work is in the permanenet collection of the Library of Congress, the Cooper-Hewitt Museum, and the Bilioth