Andrew Dickson: What’s The Big Idea?

Posted on Jan 25th, 2014 by Kate Bingaman-Burt

What’s the big idea?

Ideas are great, but in advertising it’s easy to confuse ideas with executions. Let’s spend some time understanding how insights lead to larger ideas that can inform an entire advertising campaign, and then break into groups, apply what we’ve learned, and share out thinking with the larger group.

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