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POTATO SANS / POTATO SERIF : Dispatch from Matt Livengood's Typography Class!

Posted on May 2nd, 2010 by Command Save


Created with flickr slideshow.

  

Q: Why on Earth would you be asked to bring a sharp kitchen knife to your typography class? 


A: Without that sharp knife, you can't carve potato? Obviously. Duh. 

Earlier this Spring, my typography students engaged in the very, very serious art of creating block prints from potatoes. We began the term with some reading and discussion of historic typographic technologies: moveable type, letterpress, etc. But in order to put into action the things we were examining, I thought it would be good for the class to get their hands dirty (read: starchy) by making their own blocks of typography for printing. 

Certainly, carving letters out of a potato isn't quite the same as what the old masters used to do; potatoes are drastically different than steel blocks and lead slugs. But the basic concept is the same: you want to produce a raised letterform on the flat surface of a block that can be inked and then used for printing that letterform on paper. What the class did with their potatoes required skill and patience, yes, but after spending a good deal of time and attention on their potato print blocks, I wondered aloud, "Can you imagine doing this same carving of letterforms in steel for, say, a letter of type measuring 6 points?" (We were working in 180 pt. type.) I think we could all agree that such an activity was… beyond both our means and materials. 

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Check Out Slate Magazine Article: “Down With Verdana!” By Farhad Manjoo

Posted on Jul 14th, 2009 by Command Save

Typography on the Web is basic and dull. A startup called Typekit will fix it. The brilliant Clea Ball, Art Department administrator extraodinaire has sent the GD program a link to a Slate article about web typography which begins by stating, "For typography geeks, the Web is a depressingly drab place. Just look around the page you're reading now: There are only a couple of fonts, Arial and Verdana, used to display most of the text. That would be fine, except that they're the same two fonts you find everywhere else on the Web…." To read the rest of the article follow the link above. Thanks Clea!
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Check Out Slate Magazine Article: "Down With Verdana!" By Farhad Manjoo

Posted on Jul 14th, 2009 by Command Save

Typography on the Web is basic and dull. A startup called Typekit will fix it. The brilliant Clea Ball, Art Department administrator extraodinaire has sent the GD program a link to a Slate article about web typography which begins by stating, "For typography geeks, the Web is a depressingly drab place. Just look around the page you're reading now: There are only a couple of fonts, Arial and Verdana, used to display most of the text. That would be fine, except that they're the same two fonts you find everywhere else on the Web…." To read the rest of the article follow the link above. Thanks Clea!
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Experimental Type In Context // ART 354

Posted on May 25th, 2009 by Command Save

At the beginning of my (Lis C.) Typography Two course we focus on exploring typography & language; meaning & message; and medium, context & environment. Our goal is to develop inventive work that explores how typographic treatment and context affect meaning and message. We consider our experimenting to be (quick) typographic journeys. Here are some of the students' fearless type and meaning explorations (and even more after the jump!). Enjoy!

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Nate Preston  // Experimental Type In Context at PSU // http://www.constantprocedure.com/

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Nate Preston  // Experimental Type In Context at PSU // http://www.constantprocedure.com/


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Nate Preston  // Experimental Type In Context at PSU // http://www.constantprocedure.com/


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Jessica Cerrato // Experimental Type In Context //


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Nicole Lavelle // Experimental Type In Context //

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Nicole Lavelle // Experimental Type In Context // digital mock-up of banner

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Nicole Lavelle // Experimental Type In Context //

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Jordan Lessler // Experimental Type In Context //

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Jordan Lessler // Experimental Type In Context //

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Alex Bellerud // Experimental Type In Context //

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Alex Bellerud // Experimental Type In Context //

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Alex Bellerud // Experimental Type In Context //

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Type Geekery (and I mean Geekery in the best way possible): Justice Type Identification.

Posted on Apr 22nd, 2009 by Command Save


Justice – DVNO from Freedom Record on Vimeo.

Thanks to type smarty Stephen Coles' Tweet, I was told that his friend (and fontfeed editor) Yves Peters

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